This is a very detailed breakdown of eCom Elites, where I cover every single module. It's one of the most affordable and comprehensive drop shipping courses out there, but does it live up to the hype?
This is a real unbiased review by a non-affiliate.
eCom Elites Course Overview
Who Is Franklin Hatchett?
Franklin Hatchett is a New Zealand entrepreneur who's been making money online for the last ten years.
He claims to have been one of the first guru's teaching dropshipping, back in 2015 when very few people were doing this and Shopify was still in it's infancy. Roll forward 4 years and he's got his own course, teaching you how to drop ship effectively.
Drop Shipping, Franklin says is one of the most lucrative ways to start a business online and make real money. While many guru's push their magic software claiming overnight success, Franklin has created a course that focuses on real results that will come if you follow the content correctly.
Franklin's three key steps to success include:
- Stop the distractions
- Stop blaming others
- Start taking action.
Franklin now claims to have numerous successful dropshipping stores and includes real life examples from his course that you can see for yourself. One of those success stories is a tactical backpack.
What to Expect in this Course
eCom Hacks, is a course presented by Franklin Hatchett. Franklin has a no-nonsense, get-to-the-point tuition style. The great thing about this course is that he shows you real examples instead of just telling you what to do.
Franklin has been in the drop shipping game since way back in 2009, and is one of the authorities on this business method.
According to Franklin, drop shipping started way back in 2004 already with a site called chinavasion.com (can you believe it?). This is why he assures students that drop shipping isn't just a trend, but something that has been around a while and will continue to do so.
Module 0: eCom Introduction
This is the first module in the course and Franklin recommends you start off here before diving into the course content.
You'll get access to two videos and two books, a brief introduction to the course, himself and how to approach the course.
The main video of interest is the 'Looking at Results' video which shows you a small handful of successful students. There's over 6,000 students in the course with most succeeding with their dropshipping career.
Module 1: Store Setup
In this module under version 2.0 it’s been relaid out and now includes videos on a whole plethora of topics including starting a general or niche store and the reasons why you should do one or the other.
The videos go on to show you how to get started with a Shopify theme and if you don’t already know, eCom Turbo get’s a mention which is Franklin’s theme that is used by thousands of successful e-commerce stores. I use this theme on my own store and it’s much better for conversion optimization.
Videos in this section include: Customization, adding products, setting up shipping rates, taxes and working with upsells, promotions and special offers. You also get an overview on domain setup (linking your own to Shopify), handling coupons and so much more.
Franklin also looks into the payment methods available for both students based in the United States and around the world.
This is a section often ‘forgotten’ by other guru’s out there so it’s a good two videos if you aren’t a US or EU resident. Franklin’s course can accommodate students worldwide.
Module 2: Sourcing Products
eCom elites offers well over 3 hours of videos on product and niche selection, how to find products to sell and numerous websites on how to get inspiration to get started.
There are also numerous bonus videos including Print on Demand, Franklin’s 6 Figure Product, As Seen On TV and niche research software. Here is the content you can view in the course for this module (each point includes a one or two videos):
- Finding suppliers & relationships
- Product research overview
- Finding products to sell
- Product sales volume
- Triangle of sales
- Using trend sites
- Spying on stores
- Facebook product research
- Pricing products
- Broad niches.
Module 3: Facebook Ads
There is a ton of videos in this section, I’d definitely recommend going through them all if you’re just getting started with Facebook ads.
There is hours and hours of content here (50+ videos) with a simple follow along process. Bonus videos include advanced targeting such as birthdays and Franklin’s 100k blueprint.
Some of the FB videos in eCom Elites include:
- Getting to know the platform/how it works
- Setting up your account/installing pixels
- Creating FB business account/page
- Multiple methods, $5/day, blog post/ PPE method, Profit Multiplayer
- Extensive audience videos (broad, flex)
- Creating your ads, images, ad copy
- How to scale your ads effectively
- Using video ads for better results
- Retargeting
- Breaking down the data.
You’ll learn everything from setting up a business ad account to automatic and manual bidding, data mining, conversions, creating every type of ad, pixel installs, scaling and look a like audiences.
Franklin’s course is one a few courses out there that really shows you how to scale your business correctly.
Module 4: InstagramTraffic
Franklin goes through the process of showing you how to setup Instagram, finding influencers, the going rate on what you should and shouldn’t be paying for and how to find suitable influencers for your campaigns.
There’s a few videos in this section, it’s definitely not as long as the Facebook ads section but it’s a vital section most courses are focusing on. One good post could explode your traffic and sales overnight.
Some of the videos in this section include:
- Instagram retargeting
- Finding influencers
- Influencer pricing strategies
- How to run IG adverts
- Multiple Instagram ad setup videos.
Franklins’ course goes into lots of details regarding Instagram influencers. This will ensure you don’t get burned buying from spam accounts.
Module 5: Email Marketing
This module includes a wide variety of videos on how to setup a GetResponse campaign and setting up auto-responders to automatically email customers and/or potential leads (cart abandonment).
As an email marketing expert back in the day I agree with Franklin’s approach and it does work well.
In 2019 I definitely think Facebook messenger retargeting is the way forward over email marketing though.
There’s 15+ videos in this section with two being bonuses on how to use coupons to win customers back and analyzing and reading into your data further. Videos in this module include:
- Collecting and sending emails from store
- Connecting email plugin to store
- Contact flow pixel setup
- Setting up email tags
- Setting up automated emails
- Newsletter creation and sending
- How to get better open rates
- Alternative with using Mailchimp (free).
Module 6: Chatbots
This is a brand new module for version 2.0 and it’s good to see Franklin has created an entire module for this topic.
The saying in the drop ship world right now is, if you aren’t using a Chatbot, are you leaving money on the table?
Videos here will show you what they are, how to setup your very own bot and cool features such as sending ads through chat boxes, alert boxes, virtual answers to questions and chat flows! Cool right?
If you haven’t used chatbots before (or like me when I started, have no idea what they are), these videos are included:
- Basic chatbot setup and installation
- Setting up default replies
- Creating advanced chat flows (automatic replies etc)
- Creating popup boxes or links to your chatbot
- Running chatbot ads
- Setting up menus and other tools.
One of the awesome things Franklin shows you to do is how to run ads to people who have already subscribed or used your chatbot. This is warm traffic and will help you to convert them much better. When I started learning this module in the course it was pretty eye opening, there is so many possibilities.
Module 7: Sales Funnels
This module is new for version 2.0 and includes a wealth of content on how to create a funnel. The conventional way was to send a user to a cart page and collect payment.
Funnels allow you to collect payment then up sell them on other products with one click of a mouse.
Funnels also allow you to sell one product only and eCom Elites does this very well indeed.
Franklin is a funnel expert and was recently awarded by Russel Brunson (owner of Clickfunnels) for his affiliate work.
Videos in this section include:
- Clickfunnels account setup
- Importing a done for you sales funnel
- Editing your sales funnel step by step
- Integrating shopify for automatic fulfilment
- Connecting payment processors
- Installing tracking pixels
- Adding products/variants
- Fulfilling orders
- Setting up funnel retargeting.
Sales funnels are big business now and can turn a customer who would have spent say $20 into someone who spent $40. You can create unlimited upsells with the training on offer.
Module 8: Google Ads
Another brand new module for version 2.0 Franklin takes you inside Google Ads and shows you the pros and cons of using this platform vs Facebook Ads. You could however use both platforms just like Franklin.
Videos here include setting up Google Ads, navigating around the platform, installing Google pixel, retargeting campaigns, keyword research, ad layout and structure optimization.
Franklin has gone and overhauled this module and now there’s five videos on Google Shopping and even a module on scaling with time.
If you’ve considered Google Ads Ecom Academy, while the content here isn’t as detailed, it offers a similar level at a more affordable price.
The value in this module is insane, there is no other course on the market that goes into this much detail with Google and Facebook Ads, all in this price range.
Module 9: Organic Google SEO
There’s a fine line and they either skip one for the other. For example 90% of courses recommend paid traffic whereas others focus on organic SEO.
Franklin does focus on organic however you can quickly tell Franklin is a paid traffic man (which is fine and if you want fast results you need to use paid traffic too) but don’t expect a wealth of information here.
If you’re looking for SEO techniques you may need further reading.
Videos here include keyword research, building backlinks, link outreach andeven using blackhat methods.
Module 10: Top Secret Videos
The last module is classified as top secret but I don’t remember signing an NDA so here they are for you. I definitely enjoyed watching the Facebook and Youtube spying tool videos.
Is it worth the price?
This is the largest drop shipping course on the market. It is also the cheapest course. When you combine these two features together you will understand just how powerful this course is to your dropshipping journey.
The original course, launched in 2017 was completely overhauled in 2019 and the course now offers the most concise and detailed eLearning platform you'll find out there. Some minor updates occurred in 2020.
While many guru's come and go, launching courses when the money dries up, Franklin Hatchett has been around for years and eCom Elites now has over 6,000 students. Each student paid a one time fee to join the course and gets ongoing updates. If that's not commitment to student success I don't know what is.
All the negative reviews around eCom Elites have an ulterier motive, such as selling you on their own course or recommending an alternative.
It's important to note, this is a training course, not a coaching course. If you want coaching then you'll probably want to buy a $3,000 package from a coach. You can't expect coaching 1-2-1 in a $197 course.
To get the most value out of this course, you should consider buying the training course and the complimentary theme that goes along with the course, eCom Turbo. Your total spend would be $197-$297 for the course plus $97-$147 for the theme (depending on how many stores you actually want).
I’ve recommended this course to many of my readers, no one has asked for a refund on either the course or the theme which shows just how much value Franklin offers.
He started at the bottom (working a 7-6 job driving a digger) and now drives around in a Maserati with the license plate ‘NODEGRE’ – which proves any one can start a business online with drop shipping and succeeded.
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