Private Label Masters - Tim Sanders - Course Review

Private Label Masters - Tim Sanders - Course Review

Updated 1/05/2020
Today I'm gonna show you Tim's course in detail, showing you the pros and cons of the 8 training modules.
Is Private Label Masters still an applicable guide to Amazon FBA as we enter 2020?
How does PLM compare to other FBA courses?
How much does Private Label Masters cost?
Tim's advice enabled me to tweak my FBA biz, leveling up my profit levels by another 15%.
This review is also a summary, an in-depth outline of Tim Sanders' PLM, so if you're considering investing in PLM, you'll know exactly what to expect.
Ready?

Here we go!

Who is Timothy Sanders?

Tim has been an FBA seller on Amazon for over three years and has experienced significant successes. (see the screenshot of Tim's post below).


Tim is the real deal. The strategies he teaches can work with the proper work ethic (and lots of time spend researching product sales). #beentheredonethat


Tim has done his due diligence before making the course. After about a year working on his own FBA business and seeing 7 figures in sales, he began to put together what is now a complete set of training videos and pdfs. His resources have helped thousands of sellers start and/or grow their own product lines and brands on Bezo's platform, which now dominates the digital market, taking 37% of all online retail sales (Digital Commerce 360 Research).


Tim has two facebook groups, a VIP for those who have bought the course and a basic group for those who want to find out more, but haven't made the investment in his training.


Publicly, Tim showcaseshis success and his course on the Private Label Masters FB page and the PLM Youtube Channel, where he has posted 2 videos per month for the past 2 years (one videoevery two weeks).

Who I Am

Similar to Tim, I have over 5 years of experience online, both in search engine optimization and on Amazon.com. I have been working online businesses since 2014 when I begin my lead generation business. My FBA business was launched back in mid 2016 when I was looking to add different kinds of income streams, having already experienced significant success on the internet.
Since then, I have built multiple product lines doing 5-figures each month on the biggest ecommerce platform to date. Over the past two years, I have organized teams of VA's who work in my businesses, so that I can work on each business more. Since I have several very profitable internet businesses, I believe that I am uniquely qualified to review Tim's course. 
What I've discovered is that possessing internet skills in one business model has given me an edge when I enter another. The reason being that once you have been successful in one business, you have inevitably trained the soft skills of working hard even when you don't feel like it (some call it "discipline"), as well as developed the vision to persist through the massive amount of up front work.  

What to expect from this course

The Private Label Masters course provides enough content to get started on Amazon as well as scale your business, if you've already established your first few products (why I bought the course). 
Through this course, you will:
  • Acquire the skills and tools to select products that sell consistently
  • Gain the wisdom and most efficient practices for unearthing high-quality manufacturers
  • Absorb both the structure of pay-per-click campaigns as well as advanced PPC tactics to stimulate additional sales and surges in your organic rankings
  • Add to your business's profitability by reducing the % of wasted ad spend and investing more money your winning terms.


Private Label Masters Outline


Module 1: Introduction

This modules begins with Tim saying thanksfor the opportunity that you've given him to teach you. He also explains that PLM:



Is NOT aget-rich-quick scheme


Is designed for students to go through each lesson sequentially


Makes it possible to be profitable after 6 months of disciplined effort


Requires a certain attitude that includes strong work ethic and self-knowledge





The Process of a Successful Business


Tim also provides an brief discussion about 5 key components of business:
Mindset(Tim talks about how your purpose will push through the difficulties)
Licenses (he summarizes different licensing structures and why he chose an LLC)
Taxes(Tim emphasizes the need for a business CPA and how to get an EIN)
Liability Insurance (he discourages new sellers from selling "high liability products")
Amazon's Fees (Tim gives an overview of the costs of selling products on Amazon)





After discussing the necessary mindset, he shares his reason for starting to sell on Amazon: he was exhausted from working too hard for too little and how he had no time for his family after a draining day at work.


Tim's first module provides a lot of foundational elements to building a successful business.


While he is technically right when he said you can start selling without a business license, I disagree with him when he says that it's okay to wait.


Having an LLC business license is important as it separates your personal liability from your business's liability as well as gives you several tax options.


Module 2: Product Research

Clocking in at just under 3 hours, this module is Tim's longest.


And understandably so, because this is the most important step.


In the second video, Tim uses a baseball analogy to illustrate his recommended business structure.


As the business owner, you are the coach, and your products are your players.


Home Runs or Singles:


Core Question: If you were a coach, would you rather have one player hitting home runs or a lot of players hitting singles?


Would you rather have only one product with Ty Cobb’s 1911 batting average (.419) as a conversion rate or have the 1995 Cleveland Indians Lineup, having 6 different products converting over .300? Tim is striving to get the point across that the prerequisite to raising profitability is a business's stability, which comes through having a lot of products doing a few sales each day, not by one product doing a hundred sales in 24 hours (cool as that would be).


Other Topics Tim Covers:

Products to Stay Away from (he gives specific genres)


Trademarksand Patents (and how to find if the product you’re interested in has one)


Research Tools (yes, among them are Jungle Scout and the 999 Trick)


Easy Product Changes to Increase the Valuein the Eyes of your Prospect


Hacks to Finding Low-Competition Niches


After doing three complete walk throughs that show his product finding process (his products: Child’s Teepee, Sensory Blanket, and Message Center Bulletin Board), Tim gives a 40,000 foot view of the FBA business, declaring that the goal is not merely selling an item or two well, but the construction of a brand (aka a group of related products all selling at consistent rates).


He ends the module with a short reminder to be patient as the product search process takes time to learn as well as how to use Trademarkia.com to find out which products have patents.

Module 3: Product SourcingThe third module covers three (3) product sourcing related topics:

Module Outline:
Part 1: Overview of Alibaba.com
Tim gives a quick run through of Alibaba, showing its different filters and which ones he recommends based on his experience. (**Warning** He goes the more expensive route)
Part 2: Initiating Great Relationships with Suppliers
  • Building Rapport from 10,000 miles away
  • Rapidly Engaging Multiple Suppliers very Efficiently
  • Being Aware of Cultural Differences (Chinese Culture is not strictly business)
  • What to do when you’ve found the One (a high-quality supplier, that is)
Part 3: Professionally Negotiating MOQ with Manufacturers
  • Knowing the Information You Need to Begin Discussing Business
  • What Questions to Ask that Separate the Excellent from the Mediocre
  • Using the Flexibility of the Minimum Order Quantity to Your Advantage
A few skills Tim teaches in these 8 videos are:
  • Multi-Tasking when Communicating with Suppliers
  • Being Professionally Informal while Making Introductions
  • Bargaining for Price using Chinese Leverage
  • Setting Up Multiple Inspections of Your Samples to Know they are the Best


One of the main reasons a supplier has an MOQ is to protect their process cost, making sure that it’s at least minimally profitable for them to set up their equipment and arrange their manpower. Tim shows a clever, yet common technique to get your first order at a lower-than-posted MOQ.



A large takeaway from Tim’s training I had were his techniques for engaging the Chinese suppliers in informal ways to begin the supplier selection process.
He provides not only a short talk on the subject but also shows how he does it by doing it with a dummy item.
He showed me that chatting informally can be a good way to build the foundation for a strong business relationship in the future. (By nature I am a no-BS, straight-to-the-point kind of person, so Tim’s training was a good watch)
\
Module 4: ShippingIn this module, Tim covers why amazon private label 

FBA Sellers need a freight forwarder, how to get shipping quotes from a number of providers, obtaining shipping labels and placing your first order to your supplier.

Tim’s training techniques include:
  • Knowing Your Options (Sea and Air, when to use each one, etc.)
  • Using the Suppliers that he himself has vetted (Freightos and Flexport)
  • Why You should Never Ship Your Products Directly to Amazon
  • How to easily send your Shipping Labels to Your Supplier
One of the services that Tim emphasizes throughout the fourth module is the employment of a forwarding/inspection service(often times both services are done by the same company).
Tim and I both support investing in these services as it solves two problems.
  • The issue of unwittingly shipping defective items
  • The issue of spending a lot of money on Amazon’s long term storage fees
Ending the module with a brief discussion on the importance of having specific written product details, Tim shows how to avoid the grief of 

If you have big dreams but little time then I will suggest you put your time in the proven methods and don't shoot in the dark!! Check out the website below.


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